5 Reasons Video is a Must-Have in 2024 for Your Business’s Marketing in North Dakota

Digital marketing has evolved rapidly over the past few years, and one thing that has become abundantly clear is the power of video content. As we move through 2024, video is no longer a nice-to-have, but a must-have in your business’s marketing strategy. Here are five reasons why:

1. Video Engages and Retains Your Audience

The human brain processes visuals 60,000 times faster than text. This means that video content is far more engaging to your audience than written content. Not only does video engage your audience, but it also helps retain information. Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.

2. Video Boosts Conversion Rates

Video content has proven itself as a potent tool in sparking conversion rates. It’s been shown that a significant amount of consumers are more likely to commit to a purchase after engaging with a brand’s video content. Furthermore, incorporating video content into landing pages is not just a trend, but a proven strategy for boosting conversions, sometimes by as much as 80%!

3. Video Improves SEO Rankings

Search engines love video content. When your website incorporates videos, it stands a better chance of achieving a prominent rank on Google’s first page. This elevation in SEO rankings by using video content makes your business more visible and accessible to potential customers.

4. Video Builds Trust and Credibility

Video is an excellent tool for building trust and credibility with your audience. It allows you to show the people behind your business, giving your brand a human touch. Plus, seeing a product in action through a video can be much more convincing than reading about its features.

5. Video is Preferred on Social Media

Social media platforms are prioritizing video content in their algorithms. For example, Facebook’s algorithm favors video content, especially live video. Instagram has also expanded its video offerings with IGTV and Instagram Reels. By incorporating video into your social media strategy, you can reach a larger audience.

Video content is a powerful tool that can help your business thrive in 2024. It’s engaging, boosts conversions, improves SEO, builds trust, and is favored by social media platforms. If you haven’t already, now is the time to start incorporating video into your marketing strategy. Reach out to us today to see how we can help your brand with video marketing!