An important way to help your company get a leg up in today’s competitive digital world is to ensure your local business is optimized for search engines. The easier it is for potential customers to find you, the higher your chances of them choosing you over competitors. Check out these 3 Search Engine Optimization (SEO) strategies to boost your business’s visibility.

1. Claim and Optimize Your Google Business Profile Listing

Optimizing your Google Business Profile (GBP) is one of the most important steps in boosting your local SEO. This is the first thing most people will see when searching for your business. Because this is the first stop when someone searches your business, ensuring that your information such as your name, address, phone number, and business hours are up-to-date on your GBP is key.

2. Utilize Local Keywords on Your Website and Social Media Bios

When optimizing your website content for local SEO, it’s a good idea to incorporate local keywords that reflect your location and services.

An easy keyword tip is add the cities you service throughout your website, and within your companies social media’s descriptions. For example, if you are a plumber in Bismarck, North Dakota. Your description could be: ‘XYZ Plubming Company located in Bismarck, North Dakota. Think of keywords as link to your business online. What would people search to find a plumber in your area?

By implementing these two strategies and staying consistent with your local SEO efforts, you can enhance your online presence, drive more traffic to your website, and attract local customers to your business. Remember, local SEO is an ongoing process that requires continuous updates and optimization for long-term success.

If this sounds like too much of a burden to you, let us ease that weight and help you get going on your journey to better SEO!