Industry
Automotive
As a new or existing business owner looking to refresh your brand, you have to do it the right way without wasting your money on unnecessary marketing expenses. That is where we come in.
Featured Work
Here are a couple examples of our work in the Automotive sector, including content origination, production, and post-production design. We currate professional brand assets and provide media distrubution plans optimized across all mediums: print, TV, radio, social, conferences, etc.
Case Study: Capturing the Spirit of NTEA
Client: Association for the Work Truck Industry | NTEA
Filming Location: Indianapolis, Indiana
Objective: To create compelling testimonial videos and a captivating highlight video that showcase the impact and success of an event organized by NTEA.
Challenge: With just two days of filming and a tight deadline of 10 days for editing, our team had to efficiently capture the essence of the event and produce high-quality videos that would engage the target audience.
Preparation: Prior to the event, we worked closely with NTEA to understand their goals, key messages, and target audience. We developed a detailed shot list and storyboard to ensure we captured all the essential moments.
Results:
- Testimonial Videos: The nine “On the Street” testimonial videos created a buzz among NTEA’s target audience, garnering significant views and positive feedback. They provided authentic perspectives on the event’s impact and served as powerful endorsements for future attendees.
- Highlight Video: The 3-5 minute highlight video encapsulated the essence of the event, capturing its energy and excitement. It became a valuable tool for NTEA to promote future events, attract sponsors, and showcase the value they provide to their community.
Case Study: Your Local Partner on the Road
Client: Trusted Tire & Auto
Filming Location: North Dakota
Objective: To create compelling testimonial videos and a captivating highlight video that showcase the impact and success of an event organized by NTEA.
Challenge: With just two days of filming and a tight deadline of 10 days for editing, our team had to efficiently capture the essence of the event and produce high-quality videos that would engage the target audience.
Preparation: Prior to the event, we worked closely with NTEA to understand their goals, key messages, and target audience. We developed a detailed shot list and storyboard to ensure we captured all the essential moments.
Results:
- Testimonial Videos: The nine “On the Street” testimonial videos created a buzz among NTEA’s target audience, garnering significant views and positive feedback. They provided authentic perspectives on the event’s impact and served as powerful endorsements for future attendees.
- Highlight Video: The 3-5 minute highlight video encapsulated the essence of the event, capturing its energy and excitement. It became a valuable tool for NTEA to promote future events, attract sponsors, and showcase the value they provide to their community.
Case Study: Team Member Spotlights
Client: Jerome’s Collision Center
Filming Location: North Dakota
Objective: To create compelling testimonial videos and a captivating highlight video that showcase the impact and success of an event organized by NTEA.
Challenge: With just two days of filming and a tight deadline of 10 days for editing, our team had to efficiently capture the essence of the event and produce high-quality videos that would engage the target audience.
Preparation: Prior to the event, we worked closely with NTEA to understand their goals, key messages, and target audience. We developed a detailed shot list and storyboard to ensure we captured all the essential moments.
Results:
- Testimonial Videos: The nine “On the Street” testimonial videos created a buzz among NTEA’s target audience, garnering significant views and positive feedback. They provided authentic perspectives on the event’s impact and served as powerful endorsements for future attendees.
- Highlight Video: The 3-5 minute highlight video encapsulated the essence of the event, capturing its energy and excitement. It became a valuable tool for NTEA to promote future events, attract sponsors, and showcase the value they provide to their community.
Service Capabilities
Empowering automotive businesses to turbocharge their efficiency, accelerate customer satisfaction, and cruise into innovative ventures and revenue streams.
Branding & PR
Branding is more than “just” a look & feel. Together, we’ll help you define, defend, and leverage your brand’s strengths.
Branding & PR
Branding is more than “just” a look & feel. Together, we’ll help you define, defend, and leverage your brand’s strengths.
Branding & PR
Branding is more than “just” a look & feel. Together, we’ll help you define, defend, and leverage your brand’s strengths.
Branding & PR
Branding is more than “just” a look & feel. Together, we’ll help you define, defend, and leverage your brand’s strengths.
Video Production
Use video to capture your audience and sell more products, or boost your sales calls. Video can be used on your website, social media channels, conferences, and through email.
Branding & PR
Branding is more than “just” a look & feel. Together, we’ll help you define, defend, and leverage your brand’s strengths.
Branding & PR
Branding is more than “just” a look & feel. Together, we’ll help you define, defend, and leverage your brand’s strengths.
Branding & PR
Branding is more than “just” a look & feel. Together, we’ll help you define, defend, and leverage your brand’s strengths.
Google & Search Engine Optimization
Google is used more than any search engine on the internet. When people search your industry online, you want to be #1.
Branding & PR
Branding is more than “just” a look & feel. Together, we’ll help you define, defend, and leverage your brand’s strengths.
Branding & PR
Branding is more than “just” a look & feel. Together, we’ll help you define, defend, and leverage your brand’s strengths.
Branding & PR
Branding is more than “just” a look & feel. Together, we’ll help you define, defend, and leverage your brand’s strengths.
Answers to your automotive marketing questions. #marketing
Why is automotive marketing important?
Automotive marketing plays a significant role in the automotive industry. It helps drive sales, increase brand awareness, and build relationships with current and potential customers.
By utilizing tactics such as digital marketing, social media outreach, and experiential activations, companies in the automotive sector can ensure that their products and services reach the right audiences.
Additionally, it allows them to build relationships with existing customers while also inspiring loyalty among new ones. In this way, automotive marketing is pivotal in keeping the industry vibrant and giving brands a competitive edge.
What are some common automotive marketing strategies?
One of the most common automotive marketing strategies is offering discounted or free servicing and repair.
Providing customers with service specials, such as reduced labor rates, discounts on repairs, and complimentary car washes, can help build trust and a loyal customer base.
Automotive brands have also begun to use digital marketing tactics such as targeted television commercials, online search ads, and email campaigns in order to reach their target audience.
By using these channels in combination with traditional methods such as printed advertising and sponsoring events, automotive companies can create an effective mix of marketing strategies that reach both current and potential customers.
How can I improve my automotive marketing efforts?
Improving automotive marketing efforts boils down to three main objectives: attracting customers, connecting with them, and generating leads.
To attract customers, it helps to know what they’re looking for in your product or service when they come on board. You can then tailor a message that speaks directly to their needs and drives engagement.
Connecting with these customers is key as well – utilize multi-channel strategies such as email, phone, chat, and social media so you’re available for questions and other inquiries. Taking active steps to build relationships will help establish brand loyalty and trust.
Lastly, look for every opportunity you can get to generate valuable leads – whether through online advertising campaigns or by offering incentives like discounts or special offers for referrals.
By meeting these objectives you’ll have a much better shot of boosting your automotive marketing efforts.
What are some common mistakes in automotive marketing?
Automotive marketing often overlooks some basic principles.
A few reasons could be:
- A mistake is failing to accurately target potential customers when using Facebook or Google Advertising
- People buy cars for different reasons, so it’s important to understand their individual needs and desires.
- Automotive marketers should be aware of demographic shifts such as the increasing number of urban dwellers or the emergence of a new generation of tech-savvy car buyers.
- Many car companies don’t always create a consistent brand identity across different platforms, which can harm their long-term branding efforts.
- It is important to stay ahead of the competition by staying up-to-date on the latest trends, technologies, and consumer habits.
If these common mistakes are addressed properly, an automotive company can be successful in its marketing efforts.
Branding & PR
Branding is more than “just” a look & feel. Together, we’ll help you define, defend, and leverage your brand’s strengths.
Reputation Management
Let us manage your reputation. Using the best practices to drive high-value leads to leave positive feedback and drive repeat sales. A good online reputation starts with a 5-star review.
Graphic Design
From logos to event flyers and everything in between — graphic designers help make that first impression positive and memorable. We will create graphics that will help your brand stand out and convert your handouts into sales.
Video Production
Use video to capture your audience and sell more products, or boost your sales calls. Video can be used on your website, social media channels, conferences, and through email.
Photography
Let us help you figure out the best mix of the various paid advertising options so that you don’t end up wasting your investment with the wrong tactic.
Printing
We have partnered with printing companies to deliver the best price for your business’s printing needs.
Google & SEO
Google is used more than any search engine on the internet. When people search your industry online, you want to be #1.
Social Media
A social presence is important to let customers know you are relevant and can be trusted. We will diagnose your media platforms, find the areas of improvement, and enhance your online presence.
Website Design & Dev
A website is the main salesperson on your team and often times your businesses first impression. By designing a mobile-friendly website, we will add the proper ‘call to action’, so your website generates leads and converts to sales.
Email Marketing
Whether it’s a welcome, awareness, lead gen, cart abandonment, or win-back campaign, we’ll help you identify and select the most effective way to reach your audience.
Strategy & Consulting
We help you shape and mold those ideas – whether it’s a new product or service, a product launch, or getting acquired. We’ll help you find the quickest path to success.
Publications & Press
Make your presence known both online and in person. We help produce blog articles for your website and press releases for magazines and local publications driving traffic to your business and building trust with your customers.
Let’s Start Something new
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