Pillar 03 · Workforce Development Hire the people who build your business.
Workforce development starts with being a place people want to work. We use the same marketing that wins customers to help you attract, hire, and keep great people across North Dakota.
Why it matters
WHY WORKFORCE DEVELOPMENT STARTS WITH MARKETING
A “help wanted” sign isn’t a plan. Great people choose employers the same way customers choose businesses.
Job seekers look you up, read reviews, scroll your social media, and ask friends what it’s like to work for you. If they can’t picture themselves on your team, they keep looking. Workforce development marketing tells your story as an employer, shows real people doing real work, and makes it easy to apply.
For labor market information and job seeker programs, Job Service North Dakota is a great resource. Our role is to help your business stand out to the people you want to hire.
How it works
THE WORKFORCE DEVELOPMENT PIPELINE
Four stages, one goal: the right people on your team, staying longer.
- 01AttractRecruiting campaigns on social media and Google put your openings in front of skilled people nearby, including those who aren’t actively looking yet.
- 02ApplyA clear career page and a simple application make it easy for good candidates to say yes.
- 03HireVideos and photos of your real team help candidates know what to expect, so the people who apply are a better fit.
- 04StayEmployee spotlights and culture content help your team feel proud of where they work, and that helps them stay.
What’s inside
YOUR RECRUITING TOOLKIT
Mix and match the tools you need. We’ll recommend a starting point based on the roles you’re hiring for.
Retention
WORKFORCE DEVELOPMENT THAT HELPS PEOPLE STAY
Your best recruiters already work for you.
Hiring is only half the job. When your team sees their work celebrated online, they feel proud, they stay longer, and they tell their friends about you. We create employee spotlights, team photos, and culture videos that make your people the heroes of your story.
It all connects to the rest of our integrated marketing pillars, so the same brand that attracts customers also attracts and keeps great employees.
WORKFORCE DEVELOPMENT QUESTIONS
What does workforce development mean at Indak Media?
For us, workforce development means using marketing to help you attract, hire, and keep great employees. That includes recruiting campaigns, employer branding, career pages, and hiring videos that show what it’s really like to work with you.
Can you help us fill hard-to-hire roles?
Yes. Skilled trades, healthcare, and other specialized roles often need a more targeted approach. Our workforce development campaigns focus your message on the people most likely to be a great fit, including those who aren’t actively job hunting.
Do you write job posts?
We do. Clear, friendly job posts that explain the role, the details you choose to share, and why your team is a great place to work tend to attract more qualified applicants.
How is employer branding different from regular branding?
Your brand speaks to customers. Your employer brand speaks to the people who might work for you. They share the same look and values, but the message focuses on culture, growth, and what a day on the job feels like.
Do recruiting videos really help?
Video lets candidates see your workplace and meet your team before they apply. That builds trust and helps the right people say yes, which makes video one of the most useful workforce development tools we offer.
Keep exploring
EXPLORE THE OTHER PILLARS
Each pillar is strong on its own. Together, they create integrated marketing that helps your whole business grow.
READY TO BUILD YOUR TEAM?
Tell us which roles you’re hiring for. We’ll listen, share workforce development ideas that fit your budget, and help you reach the people you want on your team.