Our core values Consistency. Quality. Care.
These three core values shape how our Minot marketing team listens, plans, and shows up for every business we serve across North Dakota.
What we believe
WHY OUR CORE VALUES MATTER
Marketing is personal. When you trust us with your business, you trust us with your name, your people, and your plans. Our core values are how we honor that trust.
Consistency, quality, and care are more than words on a page. They guide how we answer the phone, how we plan a campaign, and how we treat every business owner we meet, from family shops in Minot to growing companies across North Dakota. Whether we are filming a commercial, building a website, or answering a quick question, you get the same honest effort from our team.
THE CORE VALUES WE LIVE BY
Here is what each value means, in our own words, and how it shows up when you work with us.
The first of our core values
Consistency.
It isn’t just about turning up; it’s about performing at your best and delivering on promises, every single time.
How it shows up
- We come prepared to every meeting, shoot, and launch.
- We keep our word on timelines and details.
- Small projects get the same effort as big ones.

The second of our core values
Quality.
Our commitment to precision, performance, and continuous improvement sets us apart. We believe in delivering nothing short of excellent.
How it shows up
- We plan, shoot, design, and edit in house.
- We check every detail before anything goes live.
- We keep learning so your marketing keeps improving.

The heart of our core values
Care.
Do what’s right, even when it’s challenging. Show up with gratitude and always listen with an open mind. This is the core of who we are and what we stand for.
How it shows up
- We listen first, then we plan.
- We give honest advice, even when it is not the easy answer.
- We treat your business like our own.

The care we have for our families and friends is the same care you will receive when you choose Indak.
Eric Thoemke & Matthew Maldonado, Owners of Indak Media
WHAT OUR CORE VALUES ADD UP TO
2015
The year Indak Media was established
200+
Clients in North Dakota and beyond
20+
Industries served across the region
120,000+
Tasks completed for our clients
We are also proud to be a Google Partner.
THE PEOPLE BEHIND OUR CORE VALUES
Ten people. Three values. One Minot team that knows your name and cares about your goals. When you call, you talk to a real person who is ready to help.
QUESTIONS ABOUT OUR CORE VALUES
What are the core values of Indak Media?
We live by three: consistency, quality, and care. Consistency means delivering on our promises every single time. Quality means precision, performance, and continuous improvement. Care means doing what’s right, showing gratitude, and listening with an open mind.
Why does care matter so much in marketing?
Your marketing carries your name. A team that truly cares asks better questions, gives honest advice, and treats your budget like its own. That is the kind of partner we work hard to be for every business we serve.
How do your core values shape my project?
They guide every step. We listen first, plan around your goals, and check every detail before anything goes live. Along the way, we keep you in the loop so you always know what comes next.
How do you stay consistent from project to project?
We hold every project to the same standard, whether it is a single social post or a full website. The same local team plans, shoots, designs, and edits your work, so the quality stays consistent from start to finish.
Where is Indak Media located?
Our office is at 18 3rd St SE, Suite 100, in Minot, North Dakota. We serve businesses across the state and the region, and we are always happy to meet in person.
How can I start working with your team?
Reach out through our contact page or call 701.721.0001. There is no pressure and no commitment, just a friendly conversation about your goals.
READY TO WORK WITH A TEAM THAT CARES?
Tell us about your business and your goals. We will listen first, share honest ideas, and help you plan the next step, with no pressure and no commitment.
